Agenda ⇽ EACA December Events | European Association of Communications Agencies on Glue Up

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Tuesday, December 10, 2024 09:00 to 17:30: 09:00 - 11:00
EACA Board Meeting
Location: Google Offices in Brussels, Chau. d'Etterbeek 180, 1040 Brussels; 11:00 - 13:30
EACA Management Committee Meeting
Location: Google Offices in Brussels, Chau. d'Etterbeek 180, 1040 Brussels; 13:30 - 17:30
EACA NAC/MAC/EdCom Members Meeting
NAC/MAC Meetings: Google Offices in Brussels, Chau. d'Etterbeek 180, 1040 Brussels

EdCom Meeting: WPP Brussels Campus, Sq. Victoria Régina 1, 1210 Brussels

Wednesday, December 11, 2024 12:30 to 14:00

12:30 - 14:00

Care Awards & Lunch
Pascal Cubb•Tamara Daltroff•Christian De la Villehuchet•Philippe Paget•Caroline de Tauriac•Dirk von Holleben

Location: Concert Noble, Rue d'Arlon 82, 1040 Brussels

The ACT Care Awards celebrate outstanding campaigns that promote Care for People and the Environment. Join us at the Celebration Luncheon to discover the 2024 winners, revealed during this special event organised with EACA and supported by Euronews, Havas, Adforum, IAA France, Accor, Eurostar.

Join us for this inspiring celebration!

- Pascal Cubb, President of IAA France

- Tamara Daltroff, CEO at EACA

- Philippe Paget, CEO at AdForum

- Caroline de Tauriac, Strategic Partnership Director of Euronews & Africanews – Jury Member

- Christian de la Villehuchet, Global Chief Integration Officer at Havas Group & President of EACA

- Dirk von Holleben, Adviser for Corporate Campaigns at European Commission – Jury President

Pascal Cubb
President at IAA France
Tamara Daltroff
CEO of EACA
Christian De la Villehuchet
Global Chief Client and Integration Officer at Havas
Philippe Paget
CEO of AdForum
Caroline de Tauriac
Strategic Partnership Director of Euronews & Africanews
Dirk von Holleben
Adviser for Corporate Campaigns at European Commission

Thursday, December 12, 2024 09:00 to 14:30: 09:00 - 10:00
Effie Worldwide Breakfast
Location: WPP Brussels; 10:00 - 12:00
Effie Partner Exchange
Location: WPP Brussels; 12:00 - 14:30
Ad Net Zero Meeting & Lunch
Location: WPP Brussels

Tuesday, December 10, 2024 18:30 to 23:00: 18:30 - 23:00
Members Informal Dinner
Location: Tope, Hoxton Rooftop, Sq. Victoria Régina 1, 1210 Brussels

Wednesday, December 11, 2024 09:00 to 23:00

09:00 - 12:30

EACA Effie Conference Day (Morning)
Phil Thomas•Bertille Toledano•Karen Owen•Mark Brennan•James Moore•Vera Sidlova•Priscilla Garofalo

Location: Concert Noble, Rue d'Arlon 82, 1040 Brussels

- Welcome Coffee

- Key Note - Phil Thomas - The business case for effectiveness

- Mark Brennan - Creativity in the Age of AI

- Vera Sídlová - Creative connections: How Effie Europe winners connect with audiences to drive success

- Bertille Toledano - The sustainable power of creativity 

- Karen Owen - Creativity in the Age of Effectiveness

- A Showcase of Ideas that Work: "Effie Winner Case I: Sardinian Soul". Ascential campaign for Ichnusa. Presented by James Moore, Group Strategy Director at Le Pub and Priscilla Garofalo, Senior Brand Manager at Ichnusa

Phil Thomas
CEO of Ascential
Bertille Toledano
President at BETC
Karen Owen
CMO at LIPTON
Mark Brennan
Marketing Lead at Allianz Ireland
James Moore
Global Head of Strategy at Le Pub
Vera Sidlova
Global Creative Thought Leadership Director of Kantar
Priscilla Garofalo
Senior Brand Manager at Ichnusa

14:00 - 16:30

EACA Effie Conference Day (Afternoon)
Eric Benoist•Caio Franchi•Kristina Nyström•Dave Frauenfelder•Natalie Gruis•Kaj Hettman•Boris Nihom

Location: Concert Noble, Rue d'Arlon 82, 1040 Brussels

- Natalie Gruis - How AI can achieve effectiveness through creativity

- A Showcase of Ideas that Work: "Effie Winner Case II: Sweden (not Switzerland)". Forsman & Bodenfors campaign for Visit Sweden. Presented by Kai Hettman, Creative Strategist at Forsman & Bodenfors and Kristina Nyström, Head of Partnerships at Visit Sweden

- Eric Benoist - Embedding our Brands in Culture at Pernod Ricard

- Caio Franchi - Hey Marketers, Let AI Do Your Dishes!

- A Showcase of Ideas that Work: "Effie Winner Case III: A Piece of Me". Dentsu Creative campaign for KPN. Presented by Boris Nihom, CEO of Dentsu Creative Amsterdam & Dave Frauenfelder, Vice President of Brand, Marketing Communications & Sponsorships at KPN

Eric Benoist
Global CMO at Pernod Ricard
Caio Franchi
Creative Director and Head of Creative Works (Northern Europe) at Google
Kristina Nyström
Head of Partnerships at Visit Sweden
Dave Frauenfelder
Vice President of Brand, Marketing Communications & Sponsorships at KPN – Royal Dutch Telecom
Natalie Gruis
CSO at TBWA Amsterdam
Kaj Hettman
Creative Strategist at Forsman & Bodenfors
Boris Nihom
CEO of Dentsu Creative Amsterdam

18:30 - 23:00

Effie Awards Gala

Location: Concert Noble, Rue d'Arlon 82, 1040 Brussels.

Welcome by Tamara Daltroff, CEO, EACA & Christian de la Villehuchet, Global Chief Integration Officer, Havas & EACA President and introduction of Charley Stoney, new CEO

Best of Europe Winners announcement, presented by Iva Bennefeld, VP Marketing, Mondelez Central Europe, Effie Europe Jury Co-Chair

Multi-market/Positive Change Winners announcement, presented by Harrison Steinhart, Global Strategy Director, DDB Paris, Effie Europe Jury Co-Chair

Grand Effie Winner announcement,presented by Achim Rietze, Creative Strategy Lead, Google & Grand Jury Moderator

Agency Network of the Year Winner announcement, presented by Jane Ostler, EVP, Global Thought Leadership, Kantar

Agenda

Pascal Cubb

Tamara Daltroff

Christian De la Villehuchet

Philippe Paget

Caroline de Tauriac

Dirk von Holleben

Phil Thomas

Bertille Toledano

Karen Owen

Mark Brennan

James Moore

Vera Sidlova

Priscilla Garofalo

Eric Benoist

Caio Franchi

Kristina Nyström

Dave Frauenfelder

Natalie Gruis

Kaj Hettman

Boris Nihom

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