This is a past event. Registration is closed. View other European Association of Communications Agencies events.
EACA Effie Conference Day (Morning)
Phil Thomas•Bertille Toledano•Karen Owen•Mark Brennan•James Moore•Vera Sidlova•Priscilla Garofalo

Location: Concert Noble, Rue d'Arlon 82, 1040 Brussels

- Welcome Coffee

- Key Note - Phil Thomas - The business case for effectiveness

- Mark Brennan - Creativity in the Age of AI

- Vera Sídlová - Creative connections: How Effie Europe winners connect with audiences to drive success

- Bertille Toledano - The sustainable power of creativity 

- Karen Owen - Creativity in the Age of Effectiveness

- A Showcase of Ideas that Work: "Effie Winner Case I: Sardinian Soul". Ascential campaign for Ichnusa. Presented by James Moore, Group Strategy Director at Le Pub and Priscilla Garofalo, Senior Brand Manager at Ichnusa

  • Phil Thomas (CEO of Ascential)

    Phil Thomas

    CEO of Ascential
  • Bertille Toledano (President at BETC)

    Bertille Toledano

    President at BETC
  • Karen Owen (CMO at LIPTON)

    Karen Owen

    CMO at LIPTON
  • Mark Brennan (Marketing Lead at Allianz Ireland)

    Mark Brennan

    Marketing Lead at Allianz Ireland
  • James Moore (Global Head of Strategy at Le Pub)

    James Moore

    Global Head of Strategy at Le Pub
  • Vera Sidlova (Global Creative Thought Leadership Director of Kantar)

    Vera Sidlova

    Global Creative Thought Leadership Director of Kantar
  • Priscilla Garofalo (Senior Brand Manager at Ichnusa)

    Priscilla Garofalo

    Senior Brand Manager at Ichnusa
ACT Care Awards & Lunch
Pascal Cubb•Tamara Daltroff•Christian De la Villehuchet•Philippe Paget•Caroline de Tauriac•Dirk von Holleben

Location: Concert Noble, Rue d'Arlon 82, 1040 Brussels


The ACT Care Awards celebrate outstanding campaigns that promote Care for People and the Environment. Join us at the Celebration Luncheon to discover the 2024 winners, revealed during this special event organised with EACA and supported by Euronews, Havas, Adforum, IAA France, Accor, Eurostar.

Join us for this inspiring celebration!

- Pascal Cubb, President of IAA France

- Tamara Daltroff, CEO at EACA

- Philippe Paget, CEO at AdForum

- Caroline de Tauriac, Strategic Partnership Director of Euronews & Africanews – Jury Member


- Christian de la Villehuchet, Global Chief Integration Officer at Havas Group & President of EACA

- Dirk von Holleben, Adviser for Corporate Campaigns at European Commission – Jury President

  • Pascal Cubb (President at IAA France)

    Pascal Cubb

    President at IAA France
  • Tamara Daltroff (CEO of EACA)

    Tamara Daltroff

    CEO of EACA
  • Christian De la Villehuchet (Global Chief Client and Integration Officer at Havas)

    Christian De la Villehuchet

    Global Chief Client and Integration Officer at Havas
  • Philippe Paget (CEO of AdForum)

    Philippe Paget

    CEO of AdForum
  • Caroline de Tauriac (Strategic Partnership Director of Euronews & Africanews)

    Caroline de Tauriac

    Strategic Partnership Director of Euronews & Africanews
  • Dirk von Holleben (Adviser for Corporate Campaigns at European Commission)

    Dirk von Holleben

    Adviser for Corporate Campaigns at European Commission
EACA Effie Conference Day (Afternoon)
Natalie Gruis•Kaj Hettman•Eric Benoist•Kristina Nyström•Caio Franchi•Dave Frauenfelder•Boris Nihom

Location: Concert Noble, Rue d'Arlon 82, 1040 Brussels

- Natalie Gruis - How AI can achieve effectiveness through creativity

- A Showcase of Ideas that Work: "Effie Winner Case II: Sweden (not Switzerland)". Forsman & Bodenfors campaign for Visit Sweden. Presented by Kai Hettman, Creative Strategist at Forsman & Bodenfors and Kristina Nyström, Head of Partnerships at Visit Sweden

- Eric Benoist - Embedding our Brands in Culture at Pernod Ricard

- Caio Franchi - Hey Marketers, Let AI Do Your Dishes!

- A Showcase of Ideas that Work: "Effie Winner Case III: A Piece of Me". Dentsu Creative campaign for KPN. Presented by Boris Nihom, CEO of Dentsu Creative Amsterdam & Dave Frauenfelder, Vice President of Brand, Marketing Communications & Sponsorships at KPN

  • Natalie Gruis (CSO at TBWA Amsterdam)

    Natalie Gruis

    CSO at TBWA Amsterdam
  • Kaj Hettman (Creative Strategist at Forsman & Bodenfors)

    Kaj Hettman

    Creative Strategist at Forsman & Bodenfors
  • Eric Benoist (Global CMO at Pernod Ricard)

    Eric Benoist

    Global CMO at Pernod Ricard
  • Kristina Nyström (Head of Partnerships at Visit Sweden)

    Kristina Nyström

    Head of Partnerships at Visit Sweden
  • Caio Franchi (Creative Director and Head of Creative Works (Northern Europe) at Google)

    Caio Franchi

    Creative Director and Head of Creative Works (Northern Europe) at Google
  • Dave Frauenfelder (Vice President of Brand, Marketing Communications & Sponsorships at KPN – Royal Dutch Telecom)

    Dave Frauenfelder

    Vice President of Brand, Marketing Communications & Sponsorships at KPN – Royal Dutch Telecom
  • Boris Nihom (CEO of Dentsu Creative Amsterdam)

    Boris Nihom

    CEO of Dentsu Creative Amsterdam
Effie Awards Gala
Tamara Daltroff•Christian De la Villehuchet•Charley Stoney•Iva Bennefeld•Harrison Steinhart•Achim Rietze•Jane Ostler

Location: Concert Noble, Rue d'Arlon 82, 1040 Brussels.

Welcome by Tamara Daltroff, CEO, EACA & Christian de la Villehuchet, Global Chief Integration Officer, Havas & EACA President and introduction of Charley Stoney, new CEO

Best of Europe Winners announcement, presented by Iva Bennefeld, VP Marketing, Mondelez Central Europe, Effie Europe Jury Co-Chair

Multi-market/Positive Change Winners announcement, presented by Harrison Steinhart, Global Strategy Director, DDB Paris, Effie Europe Jury Co-Chair

Grand Effie Winner announcement,presented by Achim Rietze, Creative Strategy Lead, Google & Grand Jury Moderator

Agency Network of the Year Winner announcement, presented by Jane Ostler, EVP, Global Thought Leadership, Kantar

  • Tamara Daltroff (CEO of EACA)

    Tamara Daltroff

    CEO of EACA
  • Christian De la Villehuchet (Global Chief Client and Integration Officer at Havas)

    Christian De la Villehuchet

    Global Chief Client and Integration Officer at Havas
  • Charley Stoney (Next CEO of EACA)

    Charley Stoney

    Next CEO of EACA
  • Iva Bennefeld (VP Marketing at Mondelez Central Europe)

    Iva Bennefeld

    VP Marketing at Mondelez Central Europe
  • Harrison Steinhart (Global Strategy Director of DDB Paris)

    Harrison Steinhart

    Global Strategy Director of DDB Paris
  • Achim Rietze (Creative Strategy Lead at Google)

    Achim Rietze

    Creative Strategy Lead at Google
  • Jane Ostler (EVP, Global Thought Leadership at Kantar)

    Jane Ostler

    EVP, Global Thought Leadership at Kantar