Location: Concert Noble, Rue d'Arlon 82, 1040 Brussels

- Welcome Coffee
- Key Note - Phil Thomas
- Mark Brennan - Creativity in the Age of AI
- Vera Sídlová - Creative connections: How Effie Europe winners connect with audiences to drive success
- Bertille Toledano - BETC
- Karen Owen - Creativity in the Age of Effectiveness
- A Showcase of Ideas that Work: "Sardinian Soul" campaign for Ichnusa, presented by Le Pub Italy

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  Phil Thomas

  CEO of Ascential
• 

  Mark Brennan

  Marketing Lead at Allianz Ireland
• 

  Karen Owen

  CMO at LIPTON Teas & Infusions
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  Vera Sidlova

  Global Creative Thought Leadership Director of Kantar
• 

  Bertille Toledano

  President at BETC

Location: Concert Noble, Rue d'Arlon 82, 1040 Brussels

- Natalie Gruis - How AI can achieve effectiveness through creativity
- A Showcase of Ideas that Work: "Effie Winner Case II "Sweden (not Switzerland)" campaign for Visit Sweden, presented by Forsman & Bodenfors
- Eric Benoist - Creativity in the Age of Experience and Culture
- Google - Creativity, Efectiveness & AI
- A Showcase of Ideas that Work: "Effie Winner Case III "A Piece of Me" campaign for KPN, presented by denstu creative

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  Eric Benoist

  CMO at Pernod Ricard
• 

  Natalie Gruis

  CSO at TBWA Amsterdam