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Park Howell (Founder of The Business of Story)

Park Howell

Founder of The Business of Story

Park Howell is a 30+ year veteran of the advertising industry who has guided hundreds of purpose-driven brands and thousands of people who support them to substantial growth.

But everything changed in 2006. That's when he realized the advertising paradigm was being disrupted by the internet. Brands used to own the influence of mass media, but the masses had become the media creating a cacophony of communication.

Park learned that an anecdote is the antidote to help you standout.

He now consults, teaches, coaches and speaks internationally helping leaders and communicators rise above the noise of the Attention Economy and be heard using the power of brand and business storytelling.

Many so-called storytelling experts tell you why story is important in business. Park actually shows you how to storytell.

Audiences are bewitched by his interactive keynotes, panel discussions and workshops.

They leave transformed...

Understanding why story is more important now than ever to connect with people
Appreciating how primal storytelling is to human meaning-making and survival
Igniting intentional storytellers as they apply the proven Story Cycle system to their own story
Brands including Hilton, the United States Air Force, Visit California, Social Media Marketing World, Wynn Resorts, Arizona Public Service and others have trained their people with his proven storytelling programs.

In 2013, Arizona State University tapped Park to create and teach a communications curriculum for its Executive Masters of Sustainability Leadership program based on his Story Cycle system.