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Arrival & Registration
CEO Welcome Remarks
Chair Welcome Remarks
The Power of Influencer Marketing in Driving Brand Awareness.
Jaswinder Bedi, EBS, MBS
  • Jaswinder Bedi, EBS, MBS (Chairman at KEPROBA)

    Jaswinder Bedi, EBS, MBS

    Chairman at KEPROBA
Health Break
Positioning Marketing Professionals for Emerging Realities
Rose Mwaura

The marketing landscape is evolving rapidly with technological advancements, changing consumer behaviors, and global shifts. This session aims to delve into the skills, knowledge, and strategies to thrive in an evolving marketing environment.

  • Rose Mwaura (CEO of Institution of Surveyors of Kenya (ISK))

    Rose Mwaura

    CEO of Institution of Surveyors of Kenya (ISK)
Customer-Centric Marketing in the Digital Era
Joel Rao

The session aims to explore how businesses can adapt and thrive by placing the customer at the heart of their marketing efforts. By understanding the evolution of marketing, the modern customer, and implementing customer-centric strategies, attendees will be better prepared to create meaningful, long-term relationships with customers, resulting in business growth and sustainability.

  • Joel Rao (CEO Digital & Customer Experience of Dentsu Kenya Limited)

    Joel Rao

    CEO Digital & Customer Experience of Dentsu Kenya Limited
Health Break
Product as media. Digitising our product offering.
Vivian Achieng Oyugi
  • Vivian Achieng Oyugi (Global Marketing Manager at British American Tobacco)

    Vivian Achieng Oyugi

    Global Marketing Manager at British American Tobacco
Arrival & Registration
Empowering Tomorrow's Economy through Financial Inclusion & Innovation
Dr. Susan Koech

This session will shed light on the transformative potential of financial inclusion and innovation in driving economic empowerment, fostering inclusive growth, and paving the way for sustainable marketing success.

  • Dr. Susan Koech (Deputy Governor at Central Bank of Kenya)

    Dr. Susan Koech

    Deputy Governor at Central Bank of Kenya
Digital Trends Snapshot • 5 Mind-Shifts for Marketers in 2024 and 2025
Mark Kaigwa

The digital space is changing, and so are brands that want to engage their customers and audiences. During this conferenc, we will be sharin mind-shifting trends that marketers must adopt in 2024 to future-proof their brands.

  • Mark Kaigwa (CEO of Nendo)

    Mark Kaigwa

    CEO of Nendo
Health Break
Mastering Multichannel Marketing Analytics
William Makatiani

In an era of extensive digitalization and diverse customer touchpoints, multichannel marketing has become paramount for businesses seeking to engage their audience effectively. This session aims to delve into the art and science of "Mastering Multichannel Marketing Analytics," exploring how data-driven insights can optimize marketing strategies across various channels.

  • William Makatiani (CEO of Serianu Limited)

    William Makatiani

    CEO of Serianu Limited
Strategic Marketing for Brand Positioning and Investment Attraction
John Paul Okwiri
  • John Paul Okwiri (CEO of Konza Technopolis)

    John Paul Okwiri

    CEO of Konza Technopolis
Health Break
Keynote
Prof Bitange Ndemo

Harnessing Disruptive Innovations for Marketing Success

  • Prof Bitange Ndemo (Kenya's Ambassador to the Kingdom of Belgium)

    Prof Bitange Ndemo

    Kenya's Ambassador to the Kingdom of Belgium
Networking Cocktail