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ARRIVAL AND REGISTRATION
Rethinking Marketing: Sustainability, Innovation, and the Future of Consumer Engagement.
Karen Hamilton

Challenging assumptions about traditional marketing and how businesses can embrace sustainability while driving innovation in their approaches.

  • Karen Hamilton (Former Global Vice President Sustainability, Unilever & Business Sustainability Advisor)

    Karen Hamilton

    Former Global Vice President Sustainability, Unilever & Business Sustainability Advisor
SPEED NETWORKING

Health Break

Creativity Unleashed : A Deep Dive into unconventional marketing tactics and their impact.
Mike Otieno•Brian Njagi•Emily Kinuthia, MBA•Kai Ibrahim

A panel discussion on the concept of unconventional marketing tactics, strategies that break away from the norm and challenge established practices.

  • Mike Otieno (Co-Founder & President of Wowzi)

    Mike Otieno

    Co-Founder & President of Wowzi
  • Brian Njagi (Creative Director of Ogilvy Africa)

    Brian Njagi

    Creative Director of Ogilvy Africa
  • Emily Kinuthia, MBA (Marketing Manager at CFAO Motors Kenya)

    Emily Kinuthia, MBA

    Marketing Manager at CFAO Motors Kenya
  • Kai Ibrahim (Digital, Marketing, and Communications Strategist at Jambojet)

    Kai Ibrahim

    Digital, Marketing, and Communications Strategist at Jambojet
SPEED NETWORKING

Health Break

Unleashing the Potential: The art of Asking the Right Questions in Data, Analytics and AI
Muthoni Laibuta
  • Muthoni Laibuta (South East Asia and Taiwan Business Unit Director, Board Member and Executive Coach)

    Muthoni Laibuta

    South East Asia and Taiwan Business Unit Director, Board Member and Executive Coach
Beyond Clicks and Conversions: Measuring the True Impact of Marketing Efforts
Peter Waweru•Beatrice Njiraini•Stanley Mwangi

: Insights on measuring brand impact, customer lifetime value, and attribution modeling to capture the holistic impact of marketing initiatives.

  • Peter Waweru (Head of Brand & Marketing at Absa Bank Kenya)

    Peter Waweru

    Head of Brand & Marketing at Absa Bank Kenya
  • Beatrice Njiraini (Regional Sales Manager in Ad Tech at Eskimi)

    Beatrice Njiraini

    Regional Sales Manager in Ad Tech at Eskimi
  • Stanley Mwangi (Chief Executive Officer at Adbud Tech Limited)

    Stanley Mwangi

    Chief Executive Officer at Adbud Tech Limited
Keynote: Thinking Outside the Box
Kosala Hewamadduma

Explore successful campaigns that defied norms.

  • Kosala Hewamadduma (Global Marketing Head and CMO for Asia Pacific, NAMET and Africa at Upfield)

    Kosala Hewamadduma

    Global Marketing Head and CMO for Asia Pacific, NAMET and Africa at Upfield
SPEED NETWORKING

Health Break

Financial Inclusion using Data Analytics.
Dr. Gamaliel Hassan, Phd

How brands are leveraging data to align their marketing efforts with inclusivity, diversity, and consumer empowerment.

  • Dr. Gamaliel Hassan, Phd (CEO of STIMA DT SACCO SOCIETY LIMITED)

    Dr. Gamaliel Hassan, Phd

    CEO of STIMA DT SACCO SOCIETY LIMITED
The Role of AI in Predictive Analytics: Anticipating Consumer Behavior and Trends
Timothy Oriedo•Eric Schmidt

How AI-powered predictive analytics is enabling marketers to forecast consumer behaviors and market trends.

  • Timothy Oriedo (Founder and CEO of Predictive Analytics Lab)

    Timothy Oriedo

    Founder and CEO of Predictive Analytics Lab
  • Eric Schmidt (CEO of GlueUp)

    Eric Schmidt

    CEO of GlueUp