Trademarks are among any business's most valuable assets and distinguish you from competitors. A company's trademark and its brand is its reputation. As a business's reputation grows, the more valuable your brand will be. It is essential to protect your trademarks to avoid brand confusion by the purchasing public. This seminar will explain why and how, and delve into topics such as:
Overview of Main Types of IP: trademarks, copyrights, patents, and trade secrets
Importance of focusing on branding and choosing a trademark that is both federally registrable and legally protectable, and highlights key legal factors to consider when choosing a mark (Categories and Strength of Marks)
Creation and maintenance of trademark rights
TM Registration process
Key Branding Practices and Standards
Protecting a trademark against infringement by others
This price is for members of the Bergen County Bar Association that wish to participate in this online seminar. The seminar will be conducted via Zoom. You must download a copy of the BCBA CLE Seminar Attendance Form listed under DOCUMENTS to complete in order to receive CLE Credits. Once you have completed the seminar and the form, submit the form to the Bergen County Bar Association to receive your CLE Certificate of Attendance.
Member Price $50
Non-Members Pre-Paid
This price is for non-members of the Bergen County Bar Association that wish to participate in this online seminar. The seminar will be conducted via Zoom. You must download a copy of the BCBA CLE Seminar Attendance Form listed under DOCUMENTS to complete in order to receive CLE Credits. Once you have completed the seminar and the form, submit the form to the Bergen County Bar Association to receive your CLE Certificate of Attendance.