This is a past event. Registration is closed. View other Marketing Society of Kenya events.
Timothy Oriedo
Founder and CEO of Predictive Analytics LabTimothy Oriedo, Founder and CEO of Predictive Analytics Lab is a seasoned entrepreneur, certified executive coach, and data scientist with a diverse background in leadership roles within the Financial, Media, and Marketing industries. Operating in Kenya, Tanzania, and the UK, his company specializes in developing data strategies, creating predictive models, and designing algorithms for various sectors. Beyond his entrepreneurial pursuits, Oriedo is a certified Executive and Business Coach, leveraging his expertise in coaching programs at Strathmore Business School, including those focused on COVID-19 accelerated Digital Transformation and Data Transformation. His extensive coaching experience spans diverse industries, covering clients from banking, telecommunications, retail, manufacturing, government, and SMEs.
With a rich educational background, including certifications from MIT, a master’s in organizational leadership, and ongoing pursuit of a Ph.D. in Corporate Governance, Oriedo is also a Certified Chartered Marketer with postgraduate diplomas in Marketing and Public Relations. As a lecturer and executive trainer, he imparts knowledge at postgraduate levels on Digital Strategy, Effective Website Design Strategy, and Data Analytics for Healthcare System Management. Additionally, Oriedo is a certified Lean IIOT Developer, contributing to the promotion of Smart factory and robotics automation in the manufacturing industry. Recognized as a subject matter expert and influencer, he is a seasoned keynote speaker on Blockchain and Big Data, addressing diverse audiences, including marketers.
In his role as CEO of Predictive Analytics Lab, Oriedo has achieved significant milestones, including company registration with regulatory bodies like NITA and TVET, obtaining professional accreditations and strategic partnerships in multiple African countries, raising capital through various means, and crafting a comprehensive business strategy. His leadership has led to the expansion of the company through joint ventures and the establishment of new offices in Tanzania. Notably, Oriedo spearheaded the development of location intelligence software launched in seven African countries through the subsidiary company Xavana Ltd, demonstrating his commitment to innovation and technological advancements in the 4th Industrial Revolution.
Ken Karimi
Marketing AnalystKen Karimi brings to the stage over a decade of invaluable experience in the ever-evolving realm of marketing, complemented by a robust year-long tenure in MarTech. Throughout his illustrious career, Ken has demonstrated exceptional leadership skills by successfully steering cross-functional teams and spearheading the implementation of cutting-edge MarTech solutions. His innovative approach has consistently resulted in the streamlining of complex marketing operations, contributing to enhanced efficiency and measurable success for the organizations he has served.
Ken's unique expertise lies in the strategic development and execution of data-driven marketing campaigns. With a keen focus on leveraging automation tools, customer relationship management (CRM), and advanced analytics platforms, he has consistently driven impactful results. Ken is not just a seasoned marketing professional; he is a forward-thinking individual who understands the intricate balance between technology and creativity in the contemporary marketing landscape. As a trainer at the upcoming event, Ken is poised to share his wealth of knowledge, providing valuable insights into the transformative power of MarTech and the strategic utilization of data for creating compelling marketing campaigns across diverse industries. Participants can expect to gain practical, actionable strategies that align with the latest trends and innovations in the dynamic world of marketing.
Joe Mbugua
Marketing AnalystJoe Mbugua is a dynamic and results-driven professional with a profound passion for the intersection of technology and business. With a rich background spanning over a decade, he has consistently applied innovative solutions to optimize efficiencies, ensuring that both his organization and clients stay at the forefront of their respective industries. Joe brings a wealth of experience in crafting communication strategies and executing meticulous media planning, demonstrating a keen understanding of the ever-evolving landscape of marketing.
In the past four years, Joe has honed his expertise specifically in the dynamic realm of tools and technology. Currently holding the position of Head of Tools and Tech at Datalytics, he is at the forefront of driving growth and success through a tech-centric approach. Joe's commitment to staying ahead of the curve in technology trends positions him as a thought leader who can offer valuable insights to marketers from diverse industries. His journey reflects not only a deep immersion in the world of technology but also a strategic mindset aimed at maintaining a competitive edge in the fast-paced and ever-changing landscape of marketing. Participants in the event can anticipate gaining invaluable perspectives on leveraging technology for marketing success from Joe's extensive and hands-on experience.