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Marion Wanyoike (Managing Partner at Media Compete East Africa Limited- MEDIACOM)

Marion Wanyoike

Managing Partner at Media Compete East Africa Limited- MEDIACOM
https://ke.linkedin.com/in/marionwanyoike

Marion is a brand and business strategist with over 10 years’ experience in the world of insights and integrated marketing communications. Her skills come from a combination of agency and corporate experience. Her career started out at a small SME called Instant Grass that was running advocacy and consumer collaboration projects long before influencer marketing as know it was a viable business. She moved to the agency (Scangroup) and worked as a media planner, buyer, and strategist on The Coca-Cola Account for Kenya and Ethiopia. During her time here, she learnt the science of Connections Thinking and became the lead Connections Strategist for 10+ brands in East & Southern Africa. With a burning desire to understand better what the client end of the business, she moved to the corporate world, working for the fast-moving-&-big-data-industry that is telecommunications. In her four years at Airtel Kenya and Safaricom Limited, she learnt how to plan for consumers using Human-centered design, how to mine and evaluate insights, and how to plan for brand & product lifecycles. Marion is now back at the agency (Mediacom) as the lead strategist responsible for designing and upscaling client and media teams on IMC thinking. She is someone who understands what the business needs are and how one can positively manipulate agency machinery to achieve them.

Rhoda Kingori (Co-founder and COO of Zydii)

Rhoda Kingori

Co-founder and COO of Zydii

Rhoda is passionate about design thinking and has been helping teams to use it to create innovative solutions for over the years. She has worked with diverse technical and non-technical teams, leading operations, project management and product development from the idea stage, customer validation, product development and deployment stages. She has also built and led vibrant, talented teams. She believes that design thinking is the key to unlocking creativity and innovation in any business and excited to share her knowledge and experience with marketers on how to use design thinking to create solutions that are relatable and have an impact.