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Lemmy Mutahi
Brand Growth and Innovations Expert.Lemmy has 20+ years’ Multinational career in Fast Moving Consumer Goods (FMCG) in Marketing, Innovation and Sales, with a demonstrated track record of establishing strategic marketing direction and developing Sales & Marketing organizations to deliver superior results.
He made International Award-winning breakthroughs in new to world Brands, that have step changed business performance and resulted in exponential market growth.
He has proven strengths in brand building, identifying & applying consumer insights, generating pioneering ideas and turning them into business opportunities, and establishing New Route to Market Channels.
He has a Successful track record of managing local and regional teams and working with Global brand teams to deliver on local & regional Markets Business projects.
Lemmy was acknowledged by Harvard Business School & Strathmore Business School for his contribution towards tapping into new markets by uncovering consumer insights & applying them to create transformational bottom-line growth for EABL.
Peris Gitau
SALES AND MARKETING MANAGER at DOMINO’S PIZZA & COLD STONE CREAMERYPeris is an experienced sales marketing manager with a demonstrated history of working in the marketing industry. She has vast experience in Above the line, Below the line, Digital Marketing, Market Research, Customer Relationship Management, Event Management, Sales Development, Retail Experience, and Experiential marketing.
Over the years, Peris has engaged clients who include;
- Safaricom PLC on agency projects which embrace: retailer sales activities, dealers management, open trade, corporate experiential and brand activations.
- Lato Milk LTD engagement: new product development, Retail seeding, mode trade, off trade concept development and execution.
- Bacardi LTD: engagement though product diversification, corporate support and business development, trade management, digital Marketing and aggregator engagement.
- Eat N GO LTD, master franchise of Domino’s and Cold stone, set up of the online sales channel, website and Digital pages, integrated annual brand plans, transition of brand ownership, corporate communication, establish joint ventures, strategic partnerships and competitor analysis.
She holds a Master of Business Administration (MBA) - Strategic Management & Marketing from Daystar University and Certified Associate Marketer (ACIM-UK) and Member of the Chartered Institute of Marketing, Member of marketing society of Kenya.
Peris is passionate about creating impact in the marketing sector through training which will ensure effective market data driven decisions, better customer experiences, accurate measure on return on investments and tapping in to customer needs.