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GRACE MURUGI
DIGITAL MANAGER at SAFARICOM PLC.Grace is a passionate Digital Strategist and the Digital Manager at Safaricom, handling the Brand and Marketing Communication for Brand, Core Products Tribe, Payments Tribe, Fixed Data Tribe and the Enterprise Tribe. Her mandate is to deliver Digital Media and Digital Asset Strategies across all digital platforms ensuring that Safaricom remains at the forefront of innovation as well as ensuring that their content is relevant and well adopted for distribution across relevant channels. Her biggest campaign now is the New Mpesa App, that has delivered 2.5Million downloads, three weeks after launch. Grace was also behind the famous Eliud159 campaign that leveraged Twitter inventory, making it to the top of the Global Twitter trend. This campaign is a Twitter case study. Grace studied Project Planning and Management in her Masters Program, where she wrote a Thesis on Influence of Digital Media across companies in Kenya, a paper that has influenced her outlook on Digital Marketing in Kenya. Grace studied Computer Science and started her career as a Web Developer and then later transitioned into Digital Marketing, worked at WPP ScanGroup as a Digital Manager handling Unilever and Kimberly Clark for close to three years and is now leading the Digital Media team at Safaricom. Grace is also a Facebook Ambassador and an avid digital enthusiast.
GRACE MACHARIA
MARKETING AND BUSINESS DEVELOPMENT MANAGER at AMREF SACCOGrace is a seasoned marketing and communication professional with over a decade of experience in Strategic Marketing Planning, Marketing Communications, Brand Management, Customer Experience Management, Business Development, Events Management, Market intelligence gathering, Media Relations, Investors Relations, Employee Communication and Issues Management.
Her career started at Safaricom Limited, where she developed her love for excellent Customer Experience. She later joined CORAT Africa, where she sharpened her skills in branding, business development and event management. Her longest stint has been in the financial industry, working with AMREF SACCO where she has deployed her vast skills as a marketing and communications practitioner. She has been instrumental in growing the AMREF SACCO brand, customer base and profitability.
She is passionate about corporate citizenship. She founded AMREF SACCO’s Corporate Social Responsibility Program (CSR), which has benefitted various learning institutions and in particular learning institutions that cater for children with mental disabilities.
She holds a Master of Arts degree in Corporate Communications from Daystar University, a Bachelor of Commerce degree in Marketing from the Catholic University of Eastern Africa and a Professional Diploma in Digital Marketing from the Chartered Institute of Marketing (CIM- UK).
As an astute public speaker, she enjoys imparting knowledge through client outreach programs and youth mentorship.