This is a past event. Registration is closed. View other Marketing Society of Kenya events.
In today's rapidly evolving digital landscape, brand management has become more complex and crucial than ever before. This 2-day seminar aims to explore the strategies and best practices that contribute to building and sustaining brand equity in the digital age.
Objectives
- To understand the fundamentals of brand equity and its components.
- To explore the role of digital platforms and technologies in brand management.
- To discuss strategies for enhancing brand perception and reputation.
- To provide insights into crisis management and brand resilience.
- To create a platform for networking and collaboration among marketing professionals and stakeholders.
Target Audience
Marketing professionals, brand managers, digital marketers, entrepreneurs, and business leaders interested in understanding and enhancing brand equity in the digital era.
