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Agenda
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Day 1
( 02/12/2023 )
Day 2
( 02/13/2023 )
Day 3
( 02/14/2023 )
Day 4
( 02/15/2023 )
Day 5
( 02/16/2023 )
8:00 AM
SMA Foundation Board Meeting
Laurel Ballroom, Mezzanine Level
10:00 AM
SMA / SMAF Board Breakfast
Laurel Ballroom, Mezzanine Level
10:45 AM
SMA Board Meeting
Laurel Ballroom, Mezzanine Level
12:00 PM
Registration
Registration will be open from 12:00pm until 5:00pm.
Please visit the SMA staff and interns for your registration materials, questions, or additional information and they are happy to assist you.
Thank you to the following event sponsors:
BEST Crowd Management - Intern Sponsor
ColorID - Seminar Badge Sponsor
CSA360 - Attendee Gift Sponsor
TURFAlliance - Lanyard Sponsor
Mezzanine Level
Please visit the SMA staff and interns for your registration materials, questions, or additional information and they are happy to assist you.
Thank you to the following event sponsors:
BEST Crowd Management - Intern Sponsor
ColorID - Seminar Badge Sponsor
CSA360 - Attendee Gift Sponsor
TURFAlliance - Lanyard Sponsor
Mezzanine Level
3:00 PM
Super Bowl Party
Thank you to 24/7 Software, Xtract One, Anheuser Busch, Peerless, and Stratacache for supporting our Super Bowl Party this year!
Preston's Restaurant, Mezzanine Level
Preston's Restaurant, Mezzanine Level
7:30 AM
Registration Open
Registration will be open from 7:30am until 6:30pm.
Please visit the SMA staff and interns for your registration materials, questions, or additional information and they are happy to assist you.
Thank you to the following event sponsors:
BEST Crowd Management - Intern Sponsor
ColorID - Seminar Badge Sponsor
CSA360 - Attendee Gift Sponsor
TURFAlliance - Lanyard Sponsor
Mezzanine Level
Please visit the SMA staff and interns for your registration materials, questions, or additional information and they are happy to assist you.
Thank you to the following event sponsors:
BEST Crowd Management - Intern Sponsor
ColorID - Seminar Badge Sponsor
CSA360 - Attendee Gift Sponsor
TURFAlliance - Lanyard Sponsor
Mezzanine Level
8:45 AM
SMAF Golf Tournament
ALL GOLFERS (traditional and Topgolf) board busses at 8:45 am for 9:00 am departure.
Thank you to ImageOne Uniforms for sponsoring lunch for our golf tournament / Topgolf tournament and thank you as well to our Bay Sponsors: AECOM Hunt, EMSEAL, Mortenson, ImageOne Uniforms, LAZ Parking, Terraplas, tvsdesign, Walter P. Moore and Western Specialty Contractors.
A special thank you to SP+ Gameday for providing transportation!
Topgolf El Segundo
Thank you to ImageOne Uniforms for sponsoring lunch for our golf tournament / Topgolf tournament and thank you as well to our Bay Sponsors: AECOM Hunt, EMSEAL, Mortenson, ImageOne Uniforms, LAZ Parking, Terraplas, tvsdesign, Walter P. Moore and Western Specialty Contractors.
A special thank you to SP+ Gameday for providing transportation!
Topgolf El Segundo
5:00 PM
New Member Meet & Greet
All new members and first-time attendees we invited and encouraged to attend. Meet SMA board members, committee chairs, SMA staff and more!
All members are invited to meet and connect with our new members!
Hollywood Hills, 19th floor
All members are invited to meet and connect with our new members!
Hollywood Hills, 19th floor
5:30 PM
7:00 PM
Welcome Reception
Thank you to Max R and Terraplas for sponsoring our Monday night Welcome Reception!
Stop by and connect with other attendees while enjoying drinks and light appetizers!
Dolby Ballroom, Salons 4-5, 5th floor
Access via pool entrance
Stop by and connect with other attendees while enjoying drinks and light appetizers!
Dolby Ballroom, Salons 4-5, 5th floor
Access via pool entrance
6:45 AM
Registration Open
Registration will be open from 6:45am until 3:00pm.
Please visit the SMA staff and interns for your registration materials, questions, or additional information and they are happy to assist you.
Thank you to the following event sponsors:
BEST Crowd Management - Intern Sponsor
ColorID - Seminar Badge Sponsor
CSA360 - Attendee Gift Sponsor
TURFAlliance - Lanyard Sponsor
Mezzanine Level
Please visit the SMA staff and interns for your registration materials, questions, or additional information and they are happy to assist you.
Thank you to the following event sponsors:
BEST Crowd Management - Intern Sponsor
ColorID - Seminar Badge Sponsor
CSA360 - Attendee Gift Sponsor
TURFAlliance - Lanyard Sponsor
Mezzanine Level
7:00 AM
Breakfast
This morning's breakfast is sponsored by Irwin Seating, thank you!
Foyer, Mezzanine Level
Foyer, Mezzanine Level
7:45 AM
Opening Remarks
Don't be late - we have some fun announcements and a huge unveiling!
Hollywood Ballroom, Mezzanine Level
Hollywood Ballroom, Mezzanine Level
8:30 AM
It's Not You, It's Me... Keynote Address
Thank you to Mortenson for sponsoring our Keynote Session!
Dale will focus on a career that gave him plenty of opportunities to disrupt a well-managed stadium and make even the most mild-mannered crowd heads explode! The stories, the arguments, the rain delays (even when no rain)! He’ll even take the questions you’ve always wanted to ask but were too afraid you might get thrown out.
WHO KNEW YOUR 2023 VALENTINE WOULD BE AN UMPIRE?
Hollywood Ballroom, Mezzanine Level
Dale will focus on a career that gave him plenty of opportunities to disrupt a well-managed stadium and make even the most mild-mannered crowd heads explode! The stories, the arguments, the rain delays (even when no rain)! He’ll even take the questions you’ve always wanted to ask but were too afraid you might get thrown out.
WHO KNEW YOUR 2023 VALENTINE WOULD BE AN UMPIRE?
Hollywood Ballroom, Mezzanine Level
9:20 AM
Concerns and State of the Business
Thank you to Petrone Risk for sponsoring this session!
Hear from our Industry Council and get up-to-date on what is happening with each league!
Hollywood Ballroom, Mezzanine Level
Hear from our Industry Council and get up-to-date on what is happening with each league!
Hollywood Ballroom, Mezzanine Level
10:35 AM
Break
Thank you to Covermaster and Skysafe for sponsoring our breaks this year!
Foyer, Mezzanine Level
Foyer, Mezzanine Level
11:00 AM
Overcoming Staffing Challenges
Otto Benedict, Senior Vice President, Facility and Campus Operations at SoFi Stadium and Hollywood Park, will be discussing strategies and tactics they've used to assist with overcoming the challenges of staffing full-time, part-time and seasonal staff needs
Hollywood Ballroom, Mezzanine Level
Hollywood Ballroom, Mezzanine Level
11:50 AM
Concessions Technology –What’s New & What’s Next General Session
Hollywood Ballroom, Mezzanine Level
12:40 PM
12:40pm-1:00pm - Lunch
Grab your boxed lunch and head back into General Session
1:05 PM
Industry Data, Optimized for Stadium Operations
Lou Marciani, Innovation Institute for Fan Experience will moderate this session and Russ Simons from Venue Solutions Group will be reporting on data gathered from the Stadium Tech Report from 2021 & 2022. Ian MacNabb from Riptide will report on industry guest experience and employee experience data, followed by a discussion joining the current state of the industry information and where they believe we are headed in the future.
Hollywood Ballroom, Mezzanine Level
Hollywood Ballroom, Mezzanine Level
1:55 PM
League Breakouts
#1: MLB / MiLB - Laurel Ballroom
#2: NFL / MLS / NASCAR / NCAA / XFL - Runyon Ballroom
#3: Faculty - Beachwood Ballroom
#4: Corporate Sponsors / Corporate Members - Hollywood Ballroom
#2: NFL / MLS / NASCAR / NCAA / XFL - Runyon Ballroom
#3: Faculty - Beachwood Ballroom
#4: Corporate Sponsors / Corporate Members - Hollywood Ballroom
2:45 PM
Event and Facility Operations Breakouts
#1: Facility Operations- Laurel
#2: Guest Services- Runyon
#3: Safety & Security - Hollywood Ballroom
#2: Guest Services- Runyon
#3: Safety & Security - Hollywood Ballroom
3:30 PM
8:45 PM
SMA Evening Event at Universal Studios Hollywood
This special outing is sponsored by Populous with transportation provided by SP+ Gameday.
Start loading buses at 3:30pm.
3:45pm - First bus to depart for Universal Studios, other buses to follow promptly
4:00-6:00pm - Guests enjoy theme park
6:00-7:00pm - Private World-Famous Studio Tour
7:00-9:00pm - Dinner/drinks at Margaritaville
9:00pm - Buses depart for Loews
9:30pm - Approx arrival at Loews
Start loading buses at 3:30pm.
3:45pm - First bus to depart for Universal Studios, other buses to follow promptly
4:00-6:00pm - Guests enjoy theme park
6:00-7:00pm - Private World-Famous Studio Tour
7:00-9:00pm - Dinner/drinks at Margaritaville
9:00pm - Buses depart for Loews
9:30pm - Approx arrival at Loews
7:30 AM
Registration Open
Registration will be open from 7:30am until 2:00pm.
Thank you to the following event sponsors:
BEST Crowd Management - Intern Sponsor
ColorID - Seminar Badge Sponsor
CSA360 - Attendee Gift Sponsor
TURFAlliance - Lanyard Sponsor
Mezzanine Level
Thank you to the following event sponsors:
BEST Crowd Management - Intern Sponsor
ColorID - Seminar Badge Sponsor
CSA360 - Attendee Gift Sponsor
TURFAlliance - Lanyard Sponsor
Mezzanine Level
8:00 AM
Breakfast
This morning's breakfast is sponsored by Wrightson Johnson, Haddon, and Williams, LLC, thank you!
Foyer, Mezzanine Level
Foyer, Mezzanine Level
8:30 AM
9:00 AM
Super Bowl in Review
Thank you to Xtract One for sponsoring this session!
Peter O'Reilly, Executive Vice President, Club Business and League Events, National Football League, will provide an overview of the 2023 Super Bowl at State Farm Stadium in Glendale.
Hollywood Ballroom, Mezzanine Level
Peter O'Reilly, Executive Vice President, Club Business and League Events, National Football League, will provide an overview of the 2023 Super Bowl at State Farm Stadium in Glendale.
Hollywood Ballroom, Mezzanine Level
9:45 AM
Break
Thank you to Covermaster and Skysafe for sponsoring our breaks this year!
Foyer, Mezzanine Level
Foyer, Mezzanine Level
10:15 AM
The How and Why of SoFi
Before you tour SoFi Stadium, hear from our panel of experts sharing the answers behind the 'How' and 'Why' of building this unprecedented stadium and get the chance to ask some questions.
Panelists:
Shelby Jordan: Legends Project Management
Chris McConnaughey: Legends Hospitality
Justin Renville, Legends Business Development
Hollywood Ballroom, Mezzanine Level
Panelists:
Shelby Jordan: Legends Project Management
Chris McConnaughey: Legends Hospitality
Justin Renville, Legends Business Development
Hollywood Ballroom, Mezzanine Level
11:35 AM
Lunch
Grab your boxed lunch as you go into your Breakout Room
Foyer, Mezzanine Level
Foyer, Mezzanine Level
12:00 PM
Breakout Sessions
#1 -- 5x5x8Learn about 5 different stadium projects from multiple presenters using 5 slides and speaking for 8 minutes.Hollywood Ballroom#2 – Stadium Event Trends - Concerts and ConversionsOperations and Stadium event managers are often challenged to do more with less. This breakout session focuses on the outlook for stadium concerts and trends (Live Nation) and field conversion and protection options. A panel discussion of the best practices and considerations for stadium field events is feat...
#1 -- 5x5x8
Learn about 5 different stadium projects from multiple presenters using 5 slides and speaking for 8 minutes.
Hollywood Ballroom
#2 – Stadium Event Trends - Concerts and Conversions
Operations and Stadium event managers are often challenged to do more with less. This breakout session focuses on the outlook for stadium concerts and trends (Live Nation) and field conversion and protection options. A panel discussion of the best practices and considerations for stadium field events is featured.
Laurel Ballroom
# 3 – Sustainability Strategies and Tools for Stadiums-
This session is intended to give Stadium Managers an overview of what it means to be sustainable in your operation, the various aspects of sustainability, and the leading standards and certifications available to guide and track your sustainability efforts and initiatives.
Runyon Ballroom
view moreLearn about 5 different stadium projects from multiple presenters using 5 slides and speaking for 8 minutes.
Hollywood Ballroom
#2 – Stadium Event Trends - Concerts and Conversions
Operations and Stadium event managers are often challenged to do more with less. This breakout session focuses on the outlook for stadium concerts and trends (Live Nation) and field conversion and protection options. A panel discussion of the best practices and considerations for stadium field events is featured.
Laurel Ballroom
# 3 – Sustainability Strategies and Tools for Stadiums-
This session is intended to give Stadium Managers an overview of what it means to be sustainable in your operation, the various aspects of sustainability, and the leading standards and certifications available to guide and track your sustainability efforts and initiatives.
Runyon Ballroom
1:00 PM
A Conversation with a WILD Game Changer
Gretchen Beaumarchais, Vice President of Culinary Innovation at Legends, will present at this session. She was recently named one of Sports Business Journal’s Class of 2022 Game Changers and has a lot of stories and lessons to share.
Beachwood Ballroom
Beachwood Ballroom
3:00 PM
8:00 PM
An Evening at SoFi, Presented by Legends
This evening event is presented by Legends, with transportation provided by SP+ Gameday.
3:00pm- Busses depart for SoFi Stadium
4:00-4:45pm: Arrival, Cocktails, Passed Appetizers
4:45-6:30pm: Break out into 3 tour routes
6:30pm: Load busses for departure
7:00pm: Busses Depart
8:00pm: Approx arrival back to Loews
3:00pm- Busses depart for SoFi Stadium
4:00-4:45pm: Arrival, Cocktails, Passed Appetizers
4:45-6:30pm: Break out into 3 tour routes
6:30pm: Load busses for departure
7:00pm: Busses Depart
8:00pm: Approx arrival back to Loews
9:15 AM
9:30 AM
SMA Annual Business Meeting
Listen in as Board Members inform you on where SMA stands on their strategic plan, current membership/financial numbers, Foundation updates and results of the SMA Board Elections.
Hollywood Ballroom, Mezzanine Level
Hollywood Ballroom, Mezzanine Level
9:45 AM
How We Got Here and Where Are We Going? - A Hollywood-style look at the state of the Stadium industry
David Broughton, Sports Business Journal, will present on the State of the Stadium Industry and then review the history of stadiums in TV/Movies.
Hollywood Ballroom, Mezzanine Level
Hollywood Ballroom, Mezzanine Level
11:00 AM
1:00 PM
Brunch and Gift Exchange
Details: Bring something that represents your facility, something that you wish you would win, or something you want to get rid of! This is a fun drawing and you are sure to go home with something unexpected.To be eligible to participate you need to bring a gift valuing $50 or higher to seminar. When you check in at registration for your credentials, you will bring your gift, and receive a ticket in exchange. Be sure to keep that ticket in a secure spot as you will need it for this session! Jim ...
Details: Bring something that represents your facility, something that you wish you would win, or something you want to get rid of! This is a fun drawing and you are sure to go home with something unexpected.
To be eligible to participate you need to bring a gift valuing $50 or higher to seminar. When you check in at registration for your credentials, you will bring your gift, and receive a ticket in exchange. Be sure to keep that ticket in a secure spot as you will need it for this session! Jim will select a gift and then draw a ticket, if your number matches the ticket drawn, you will receive the selected gift.
The only rule is, you must be present to win!
Past gifts have included: cash, gift cards, signed football, signed baseball, leather jacket, team apparel, iPad, and game tickets, just to name a few.
Hollywood Ballroom, Mezzanine Level
view moreTo be eligible to participate you need to bring a gift valuing $50 or higher to seminar. When you check in at registration for your credentials, you will bring your gift, and receive a ticket in exchange. Be sure to keep that ticket in a secure spot as you will need it for this session! Jim will select a gift and then draw a ticket, if your number matches the ticket drawn, you will receive the selected gift.
The only rule is, you must be present to win!
Past gifts have included: cash, gift cards, signed football, signed baseball, leather jacket, team apparel, iPad, and game tickets, just to name a few.
Hollywood Ballroom, Mezzanine Level