This is a past event. Registration is closed. View other Marketing Society of Kenya events.
Samantha Siyieyio Kipury (Founder and Group Head of Strategy & Media at Dentsu Kenya)

Samantha Siyieyio Kipury

Founder and Group Head of Strategy & Media at Dentsu Kenya

Samantha Siyieyio Kipury, Founder and Group Head of Strategy & Media at Dentsu Kenya, has been a driving force in transforming the agency since its inception in 2010. Starting with the launch of the Carat brand and just one client, Samantha has led Dentsu Kenya to become one of the largest integrated marketing communications agency in the country. Under her leadership, the media and strategy division achieved remarkable double digitit growth year-on-year from 2019 to 2023, with the help of her partners, dentsu expanded into digital, ecommerce, consumer experience, and creative services, and established itself as a key regional hub managing operations across 20 African markets. Dentsu Kenya’s consistent success has been recognized with prestigious awards, including Loeries, Pitcher Awards, and Cannes Shortlist.

Her leadership and advocacy for gender equality are reflected in Dentsu Kenya's 58% female workforce and her numerous accolades, including Adweek’s Future is Female Award, 50 Most Influential Women In Kenya and her recognition as one of Kenya’s Top 40 Under 40 Women. Samantha's journey exemplifies the power of faith and grit in achieving extraordinary success.

Barbara Abwoga (Creative Strategy Director & Sustainability Lead of Dentsu Kenya)

Barbara Abwoga

Creative Strategy Director & Sustainability Lead of Dentsu Kenya

Barbara Abwoga is an experienced and award-winning Communications Strategist with a deep passion for being the voice of the customer. She is dedicated to ensuring that all proposed solutions are crafted with the customer in mind, focusing on sustainable outcomes that take into account social and environmental impacts.

Barbara is analytical, observant, and has a keen eye for detail, which allows her to not only identify problems effectively but also uncover valuable insights through research. These insights are critical in developing solutions for clients aiming to capture the attention of both potential and existing customers.

Throughout her career, Barbara has played a pivotal role in driving internal business performance and has collaborated with a diverse range of brands, including Safaricom, KCB Bank, NCBA, EABL,
AERC, USAID-KIM, Coca-Cola, Beiersdorf, KFC, and Malaria No More UK, among others.

She holds a master’s degree in International Relations and Security from the University of Westminster and is certified in Sustainable Marketing, Media, and Creative by the University of Cambridge Institute for Sustainability Leadership.

An avid reader and a passionate traveler, Barbara believes that "You can never travel enough or read too many books; there's always so much more to discover."

Eugene Omolo (Executive Creative Director of CREATIVE EDGE LIMITED)

Eugene Omolo

Executive Creative Director of CREATIVE EDGE LIMITED

Eugene Omolo is a seasoned marketing communication professional with over 15 years of experience in the advertising industry. He has built a distinguished career, crafting compelling campaigns that resonate with diverse audiences across Africa. Eugene’s expertise spans brand strategy, creative direction, digital media, and integrated marketing communications, positioning him as a versatile leader in the field.

Throughout his career, Eugene has held key roles at some of the continent's leading agencies, including Ogilvy, Redhouse Group, WPP Scanad, and Creative FCB. His ability to blend strategic insight with creative storytelling has earned him numerous accolades and recognition in the industry.

Eugene is also a thought leader and mentor, committed to shaping the next generation of advertising professionals. He shares his knowledge and experience through workshops, mentorship programs, and contributions to industry publications. His deep understanding of both traditional and digital media landscapes allows him to navigate the ever-evolving marketing world with agility and foresight.

Driven by a passion for impactful communication and a commitment to excellence, Eugene continues to be a respected and influential figure in the advertising community.

Kai Khalid (Marketing Manager at Vision Plus)

Kai Khalid

Marketing Manager at Vision Plus

Kai is a Digital Marketing and Communications Specialist with 8+ years of experience in both B2C and B2B industries. Known for crafting data-driven marketing strategies, Kai specializes in blending creativity with analytics to enhance customer experiences and boost business performance.

With expertise in AI-driven marketing, digital transformation, and consumer insights, Kai is passionate about staying ahead of trends and solving complex marketing challenges. Always up for meaningful conversations and collaborations, Kai is eager to connect and share ideas.

And remember, the first cup of coffee is always on Kai!