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Registration and Networking
Opening and Welcome Remarks
Andy Saracho, APR•Norman Agatep, APR
  • Andy Saracho, APR (President at Public Relations Society of the Philippines)

    Andy Saracho, APR

    President at Public Relations Society of the Philippines
  • Norman Agatep, APR (Chairman and CEO of Grupo Agatep)

    Norman Agatep, APR

    Chairman and CEO of Grupo Agatep
Keynote Speech
Merlee Jayme
  • Merlee Jayme (Chairmom and Founder of The Misfits Camp)

    Merlee Jayme

    Chairmom and Founder of The Misfits Camp
GENERATIONS APART: What Media Consumption is Telling Us About our Multi-Generational Society
Jay Bautista
  • Jay Bautista (Managing Director of Kantar Media)

    Jay Bautista

    Managing Director of Kantar Media
Navigating Stakeholder Communication in the Era of Social Media, AI, and Web3
Kane Errol Choa, APR•Tats Cruz•Myke Santos•Joselito de los Reyes, Ph.D.•Martin Xavier Peñaflor
  • Kane Errol Choa, APR (Vice President for Corporate Communications at ABS-CBN Corporation)

    Kane Errol Choa, APR

    Vice President for Corporate Communications at ABS-CBN Corporation
  • Tats Cruz (Chief Creative Agencies Officer at Publicis Groupe Philippines)

    Tats Cruz

    Chief Creative Agencies Officer at Publicis Groupe Philippines
  • Myke Santos (Principal Consultant and Founder of Brick Management Consulting)

    Myke Santos

    Principal Consultant and Founder of Brick Management Consulting
  • Joselito de los Reyes, Ph.D. (Chairperson at UST Creative Writing Department)

    Joselito de los Reyes, Ph.D.

    Chairperson at UST Creative Writing Department
  • Martin Xavier Peñaflor (President and Chief Executive Officer at Acquisition Apps, Inc.)

    Martin Xavier Peñaflor

    President and Chief Executive Officer at Acquisition Apps, Inc.
Launch of the 60th Anvil Awards
Lunch and Networking
CALMING A NATION: Responding to Crises in the Realm of Public Service
Goddes Hope Libiran
  • Goddes Hope Libiran (Undersecretary at Department of Budget and Management)

    Goddes Hope Libiran

    Undersecretary at Department of Budget and Management
THAT'S ENTERTAINMENT: Meaningful Audience Engagement through Entertainment
Robert Labayen
  • Robert Labayen (Head of Creative Communication Management at ABS-CBN Corporation)

    Robert Labayen

    Head of Creative Communication Management at ABS-CBN Corporation
CANCEL CULTURE: Moving from Brand Boycott to Brand Buycott
Melvin Mangada
  • Melvin Mangada (Chairperson and Chief Creative Officer at TBWA\Santiago Mangada Puno)

    Melvin Mangada

    Chairperson and Chief Creative Officer at TBWA\Santiago Mangada Puno
LETTING GO: Acknowledging and Channeling the Power That Others Wield in Shaping Brand Reputation
Jolina Kahn•Tina Arceo-Dumlao•Jules Garcia•Severino Sarmenta, Jr. PhD•Jako de Leon•Kit Posadas
  • Jolina Kahn (Partner at Management Strategies)

    Jolina Kahn

    Partner at Management Strategies
  • Tina Arceo-Dumlao (Business Editor at Philippine Daily Inquirer)

    Tina Arceo-Dumlao

    Business Editor at Philippine Daily Inquirer
  • Jules Garcia (Country Lead at Reddit)

    Jules Garcia

    Country Lead at Reddit
  • Severino Sarmenta, Jr. PhD (Lecturer at Ateneo de Manila University)

    Severino Sarmenta, Jr. PhD

    Lecturer at Ateneo de Manila University
  • Jako de Leon (President at Creator and Influencer Council of the Philippines)

    Jako de Leon

    President at Creator and Influencer Council of the Philippines
  • Kit Posadas (Associate Director for Marketing and Brand Strategy of The Nerve)

    Kit Posadas

    Associate Director for Marketing and Brand Strategy of The Nerve
Wrap Up and Synthesis of Day One
Franz de la Fuente
  • Franz de la Fuente (Corporate Communications and Branding Manager at Aboitiz InfraCapital)

    Franz de la Fuente

    Corporate Communications and Branding Manager at Aboitiz InfraCapital
Networking
Recap of Day 1 and Opening of Day 2
INFLUENCING BEHAVIOR: Using Data Science to Get Your Audience on Your Side
Cliff Eala
  • Cliff Eala (CEO of B.S. Works)

    Cliff Eala

    CEO of B.S. Works
NUMBERS TELL STORIES: Harnessing the Power of Statistics to Craft Meaningful Narratives
Germaine A. Reyes
  • Germaine A. Reyes (CEO/President of Synergy Market Research + Strategic Consultancy)

    Germaine A. Reyes

    CEO/President of Synergy Market Research + Strategic Consultancy
DECODING NEW TOOLS: Mastering Emerging Platforms and Channels in a Multi-Screen Society
Jaffri Amin Osman•Joey David-Tiempo•Mike Constantino•Manny Gonzales•Christian Esguerra
  • Jaffri Amin Osman (Senior Public Relations and Communication Consultant and Managing Director of World Communications)

    Jaffri Amin Osman

    Senior Public Relations and Communication Consultant and Managing Director of World Communications
  • Joey David-Tiempo (Founder and CEO of Octopus&Whale)

    Joey David-Tiempo

    Founder and CEO of Octopus&Whale
  • Mike Constantino (Founder and CEO of Homonym)

    Mike Constantino

    Founder and CEO of Homonym
  • Manny Gonzales (President at Digital Marketing Association of the Philippines)

    Manny Gonzales

    President at Digital Marketing Association of the Philippines
  • Christian Esguerra (Founder and Host of Facts First)

    Christian Esguerra

    Founder and Host of Facts First
APR Conferment Ceremony
Lunch and Networking
POWERED BY AI: How Artificial Intelligence is Redefining PR Practice
Hemant Gaule
  • Hemant Gaule (Dean at School of Communications and Reputation)

    Hemant Gaule

    Dean at School of Communications and Reputation
GENERATION AI: Exploring the Boundless Possibilities of Generative AI
Philip Tiongson
  • Philip Tiongson (Director of Data Science and Head of Mx at Havas Ortega)

    Philip Tiongson

    Director of Data Science and Head of Mx at Havas Ortega
TRUTH BE TOLD: Can Ethics in PR Coexist with AI?
Catz Jalandoni
  • Catz Jalandoni (Country Director of Global AI Council)

    Catz Jalandoni

    Country Director of Global AI Council
INTO THE FUTURE: The Fate of Philippine PR in the Age of AI
Dr. Ron Jabal, APR•Andy Saracho, APR•Belle Tiongco•Noel Nieva•Michelle Orosa-Ople
  • Dr. Ron Jabal, APR (Chairman and CEO of PAGEONE Group)

    Dr. Ron Jabal, APR

    Chairman and CEO of PAGEONE Group
  • Andy Saracho, APR (President at Public Relations Society of the Philippines)

    Andy Saracho, APR

    President at Public Relations Society of the Philippines
  • Belle Tiongco (President at IABC)

    Belle Tiongco

    President at IABC
  • Noel Nieva (Chairman at International Public Relations Association Philippines Chapter)

    Noel Nieva

    Chairman at International Public Relations Association Philippines Chapter
  • Michelle Orosa-Ople (Managing Partner and Media Relations and Activations Director of Ripple8, Inc.)

    Michelle Orosa-Ople

    Managing Partner and Media Relations and Activations Director of Ripple8, Inc.
Wrap Up and Synthesis of Day Two
Louie Paragas-Sebastian, APR
  • Louie Paragas-Sebastian, APR (Managing Director of Brown Bag Communications-PAGEONE Group)

    Louie Paragas-Sebastian, APR

    Managing Director of Brown Bag Communications-PAGEONE Group