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Graham Villiers-Tuthill
Marketing & Innovation Director of EABL - KEYNOTE SPEAKERGraham Villiers-Tuthill joined EABL as Marketing & Innovation Director, EABL based in Nairobi on November 1, 2018.
Graham started in Diageo Ireland on the graduate programme in 2006, working on a variety of global spirits brands, Guinness, and local jewel beer brands such as Smithwick's & Harp.
In 2012, he moved to Singapore, seconded into our joint venture with Heineken, winning a Gold at Cannes for work on Guinness in the region. Graham then moved to be Marketing Director for Diageo in Indonesia leading the development of a Total Beverage Alcohol (TBA) participation strategy across beer, non-alcoholic and spirits.
In this role, Graham led the Guinness response to the Indonesian off trade ban crisis, developing an award-winning Batik campaign for Guinness based on local insights with film, press, in channel and on-pack executions and growing the Guinness brand.
Prior to joining EABL, Graham had, for 2 ½ years, led the Guinness brand across Africa instigating and leading the global Guinness Foreign Extra Stout (FES) re-design, creating an innovation pipeline and delivering the new football programmes that saw Thierry Henry and Rio Ferdinand come to Africa.
At EABL, Graham has overseen a transformation the EABL Marketing and Innovations, which has not only delivered category growth across East Africa, but also delivered new innovations such as Hop House 13, Guinness Smooth and Sikera Premium Apple Cider.
Denis Munyori
