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Class: OVERALL CAMPAIGN Category: OVERALL CAMPAIGN OF THE YEAR - 2020

Descriptor: This is an Award given ultimate brand that scored highly and which the judges felt that it is worth being crowned the ultimate marketing king within the industry for the year in review 


EAST AFRICA BREWERIES LTD

Class: PROMOTION Category: EXPERIENTIAL MARKETING

Descriptor: This is an Award given to the Brand that has successfully developed and executed experiential marketing strategies activities & programs


Top Three Finishers/Winners

Brand Owner/Company Name

  1. EAST AFRICA BREWERIES LTD
  2. UPFIELD KENYA LIMITED
  3. EAST AFRICA BREWERIES LTD

Class: PROMOTION Category: ADVERTISING

Descriptor: This is an Award given to the Brands that have successfully executed Advertising strategies creatively and effectively and efficiently delivered the message 


Top Three Finishers/Winners

Brand Owner/Company Name 

  1. SCANAD KENYA LTD (AGENCY)
  2. TELKOM KENYA
  3. SAFARICOM PLC

Class: PROMOTION Category: DIGITAL & SOCIAL MEDIA MARKETING

Descriptor: This is an Award given to the Brands that have successfully executed Digital & Social Media Marketing strategies creatively and effectively and efficiently delivered the message 


Top Three Finishers/Winners

Brand Owner/Company Name 

  1. EAST AFRICA BREWERIES LTD
  2. DENTSU AEGIS NETWORK AGENCY
  3. ISOBAR AGENCY

Class: PROMOTION Category: SALES PROMOTION

Descriptor: This is an Award given to the Brands that have successfully executed Promotional strategies and effectively and efficiently delivered on Sales revenues


Top Three Finishers/Winners

Brand Owner/Company Name 

  1. ALTERNATIVE (AGENCY)
  2. UNILEVER KENYA LIMITED
  3. SHELL VIVO ENERGY

Class: PROMOTION Category: INTEGRATED MARKETING COMMUNICATIONS

 Descriptor: This is an Award given to the Brands that have successfully executed all the elements of the Promotional P's of marketing delivered desired results


Top Three Finishers/Winners

Brand Owner/Company Name

  1. UPFIELD KENYA LIMITED
  2. GODREJ KENYA
  3. KENYA COMMERCIAL BANK

Class: BRANDING - Category: BRAND PR

Descriptor: This is an Award given to the Brand that has successfully developed and executed Brand PR strategies, activities and programs


Top Three Finishers/Winners

Brand Owner/Company Name

  1. EAST AFRICA BREWERIES LTD
  2. SAFARICOM LIMITED
  3. UNILEVER KENYA LIMITED

Class: BRANDING Category: BRAND BUILDING

Descriptor: This is an Award given to the Brands that have successfully executed Brand building elements to ensure overall growth of the brand


Top Three Finishers/Winners

Brand Owner/Company Name

  1. EAST AFRICA BREWERIES LTD
  2. UPFIELD KENYA LIMITED
  3. SAFARICOM PLC

Class: PRODUCT Category - LAUNCH & PRODUCT RE-LAUNCH

Descriptor: This is an Award given to the Brands that have successfully executed Brand PR strategies, activities and programs


Top Three Finishers/Winners

Brand Owner/Company Name

  1. SAFARICOM PLC
  2. EAST AFRICA BREWERIES LTD
  3. ALTERNATIVE (AGENCY)

Class: DISTRIBUTION STRATEGY & IMPLEMENTATION Category - SHOPPERS EXPERIENCE

Descriptor: This is an Award given to the Brands that have successfully executed Shoppers experience even with the advent of the COVID - 19 pandemic


Top Three Finishers/Winners

Brand Owner/Company Name

  1. UPFIELD KENYA LIMITED
  2. KENYA BREWERIES LIMITED
  3. UPFIELD KENYA LTD

Class: FUTURE MARKETING Category: SUSTAINABILITY MARKETING

Descriptor: This is an Award given to the Brands that have developed programs and activities that guarantees sustainability of the business and all its brands into the future


Top Three Finishers/Winners

Brand Owner/Company Name

  1. NOVOZYMES
  2. AAR HEALTHCARE KENYA LIMITED
  3. SAFARICOM PLC

Class: MARKETING REALIGNMENT THROUGH COVID - 19 Category: PUBLIC HEALTH RESPONSE

Descriptor: This is an Award given to the Brands that successfully realigned their marketing strategies and programs to conform to the Public Health protocols issued and in line with the new normal/reality caused by the Covid - 19 pandemic


Top Three Finishers/Winners

Brand Owner/Company Name

  1. CENTRE FOR BEHAVIOUR CHANGE & COMMUNICATION - CBCC
  2. KENYA BREWERIES LIMITED
  3. SAFARICOM PLC

Class: MARKETING REALIGNMENT THROUGH COVID - 19 Category: MARKETING RESPONSE

Descriptor: This is an Award given to the Brands that have successfully realigned their marketing strategies and programs in this new normal/reality period to warrant favourable response from their target markets


Top Three Finishers/Winners

Brand Owner/Company Name

  1. SAFARICOM PLC
  2. UNILEVER KENYA LIMITED
  3. KENYA BREWERIES LIMITED

Class: MARKETING REALIGNMENT THROUGH COVID - 19 Category: ONLINE IDEA RESPONSE

Descriptor: This is an Award given to the Brands that have successfully developed online marketing ideas, strategies and programs in this new normal/reality period to warrant a better response from their target markets


Top Three Finishers/Winners

Brand Owner/Company Name

  1. SBM BANK KENYA LIMITED
  2. UNILEVER KENYA LIMITED
  3. UNILEVER KENYA LIMITED

Class: MARKETING REALIGNMENT THROUGH COVID - 19 Category: RETAIL UTILIZATION RESPONSE

Descriptor: This is an Award given to the Brands that have successfully developed innovative retail channel, execution mechanisms and programs in this new normal/reality period to still conveniently deliver brands to their target market


Top Three Finishers/Winners

Brand Owner/Company Name

  1. UNILEVER KENYA LIMITED
  2. UNILEVER KENYA LIMITED

Class: MARKETING REALIGNMENT THROUGH COVID - 19 Category: CUSTOMER RESPONSE

Descriptor: This is an Award given to the Brands that have successfully developed innovative marketing strategies and programs in this new normal/reality period that was responsive to their target market 


Top Three Finishers/Winners

Brand Owner/Company Name

  1. SAFARICOM PLC
  2. ---
  3. SAFARICOM PLC

Class: DISRUPTIVE MARKETING Category: TECH - MARKETING

Descriptor: This is an Award given to the Brands that have successfully developed tech solutions to the marketing challenges faced by marketing professionals.


Top Three Finishers/Winners

Brand Owner/Company Name

  1. MEDIAPAL KENYA
  2. NETWORK INFORMATION CENTRE (KENIC)
  3. SAFARICOM PLC

Class: DISRUPTIVE MARKETING Category: UNCONVENTIONAL MARKETING

Descriptor: This is an Award given to the Brands that seem not to have followed the conventional marketing in the real sense. The strategies involves were somewhat non conformist in nature yet they managed to deliver substantive marketing results warranting a review by the marketing professionals


Top Three Finishers/Winners

Brand Owner/Company Name

  1. OAKS & CORKS
  2. SAFARICOM PLC
  3. EAST AFRICA BREWERIES LTD

Class: MARKETING MEDIUMS Category: TV

Descriptor: This is an Award given to the Brands that demonstrated great innovation and value addition to their core product i.e. medium to enable enhance efficiency and effectiveness of the brand's communication 


Top Three Finishers/Winners

Brand Owner/Company Name

  1. CITIZEN TV
  2. INOORO TV
  3. KTN HOME

Class: MARKETING MEDIUMS Category: RADIO

Descriptor: This is an Award given to the Brands that demonstrated great innovation and value addition to their core product i.e. medium to enable enhance efficiency and effectiveness of the brand's communication 


Top Three Finishers/Winners

Brand Owner/Company Name

  1. CITIZEN RADIO
  2. INOORO FM
  3. RADIO MAISHA

Class: INSTITUTION OF HIGHER LEARNING Category: STUDENT IN MARKETING

Descriptor: This is an Award given to a student or a group of students who have come up with innovative ideas in marketing and which can be considered for implementation by the specified brand owner 

Top Three Finishers/Winners

Brand Owner/Company Name

  1. DENIS MUNYORI