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- Future Leadership Symposium
Vusi ThembekwayoReinforce the role of Marketing as growth driver in the post-pandemic era.
“Half the money I spend on advertising is wasted, the problem is I don’t know which half” this is a common CEO perception of marketing. All CEO’s want marketing to advance the performance of their company in predictable and sustainable ways. They aspire to generate returns on marketing investment, be it in terms of sales, profit, market share, or brand equity. This session provides CEO’s with hands-on decision support across all major performance levers, from budgeting and mix optimization to vendor management and organization. Provides them with an ROI mindset helping them transform the marketing function into a profit center
Vusi Thembekwayo
- Arrival & Registration
Delegates Registration
- Opening Remarks
CHARLES KARIUKISummit Inauguration
CHARLES KARIUKI
MSK CHAIRMAN/MD at AAR HEALTHCARE (K) LTD
- Marketing Trends in the ‘New Normal’.
Pheodor Mundia•Charles OkanyaThis opener helps lay the foundation by understanding the impact COVID has had on consumers. Developing behavioral trends & their possible implications.
Pheodor Mundia
Senior Global Sustainability Manager, Functions & Business Innovation at Unilever
Charles Okanya
Head of consumer planning at EABL
- HEALTH BREAK
- Keynote: Optimizing in the Post Covid Era
Vusi ThembekwayoVusi Thembekwayo
- Understanding the African Continental Free Trade Area
Sylvia Mudasia Mwichuli•Guillaume DurandThe significance of the AfCFTA cannot be overstated. It is the world’s largest new free trade area since the establishment of the World Trade Organization (WTO) in 1994. It promises to increase intra-African trade through deeper levels of trade liberalization and enhanced regulatory harmonization and coordination.
Sylvia Mudasia Mwichuli
CEO of PRSK
Guillaume Durand
Regional Director of Sales & Marketing East Africa
- HEALTH BREAK
- Arrival & Registration
Delegates Registration
- Marketing in a digital world: How news media in Africa is growing its audiences online
Caroline. J Kimutai•Ian Bradley WanjauThere has been a massive shift in the consumption of content from offline to online. News media globally has been affected by this shift that has led to a dip in consumption of traditional media like print and television. Audiences have shifted and marketers are still demanding eyeballs. In Africa, Covid-19 forced many media houses to go digital, they changed strategy and are now focused on growing audiences online so as to compete for eyeballs and ad revenue with Google and social media giants like Facebook, Twitter, IG, Tik Tok etc. What does this shift mean for marketing and marketers? How do brands get the attention of audiences in a noisy environment? How is news media in Africa building audiences that are more than just clicks?
Caroline. J Kimutai
Digital Editor at Standard Group Plc
Ian Bradley Wanjau
Head of Growth Marketing at Betsafe Kenya
- HEALTH BREAK
- Transforming your leadership to the boardroom and beyond.
Chris Diaz EBS•Mercy Masila Achola
Chris Diaz EBS
Group Director of Bidco Africa
Mercy Masila Achola
Founder & Executive Director of Value Connect
- HEALTH BREAK
- Focus on Digital Media
Fiona Ngaruro•Egline SamoeiCOVID-19 has accelerated digital adoption. What are the post-pandemic opportunities?
E-commerce: Understanding the Ecosystem
Fiona Ngaruro
E-commerce and Growth Marketing Consultant
Egline Samoei
Co-founder of Brand Moran
- HEALTH BREAK
- Arrival & Registration
- The New Customer Journey
John Kibira•Lucia Musau - MBA•Susan W. G. Ngula, PCC•Waithera KabiruThe COVID pandemic has influenced consumer expectations & served as a catalyst for digital adoption. In the post pandemic era of greater connectivity, the straightforward and personal funnel-like process of the four A’s needs an update. A new customer path must be defined to accommodate changes shaped by connectivity.
John Kibira
National Sales Manager at Unilever Kenya
Lucia Musau - MBA
Communications Consultant and CEO of African Elite Group Ltd
Susan W. G. Ngula, PCC
Operations and Customer Experience Specialist
Waithera Kabiru
Head of Media Futures at EABL
- HEALTH BREAK
- Data-Driven Marketing Trends for 2022 and Beyond: Why You Need to Update Your Strategy
Timothy Oriedo•MOSES KEMIBAROToday’s marketers have more data about their consumers at their fingertips than ever before. Marketers who use these insights to create a data-driven strategy drive the best results.
Consider these statistics according to a recent study.
1. 87% of marketers say data is their company’s most under-utilized asset.
2. 40% of brands plan to increase their data-driven marketing budgets.
3. Businesses who use data-driven strategies drive five to eight times as much ROI as businesses who don’t.
In the panel discussion we will drill down as follows.
1. Break down the definition of data-driven marketing,
2. Current trends
3. The data you need to create a data-driven marketing strategy
4. How you should update your approach.
Timothy Oriedo
FOUNDER & CEO of PREDICTIVE ANALYTICS LAB
MOSES KEMIBARO
FOUNDER & CEO of DOTSAVVY
- HEALTH BREAK
- Inclusivity in driving business Agility
Mary Muthoni, MBA, HSC•Chryspin Afifu Onkoba
Mary Muthoni, MBA, HSC
President & CEO of Women in Business Community Network
Chryspin Afifu Onkoba
Gender & WEE Technical Specialist
- Arrival & Registration
- Experiential Marketing
Zuhura Odhiambo•Mulwa Mbai•Mike StranoDiscuss Experiential Marketing in the new normal – Challenges & opportunities. Lessons from 2020 & 2021 & the outlook of experiential marketing in a post pandemic era.
Zuhura Odhiambo
Founder and CEO of New Revenue Solutions Africa
Mulwa Mbai
Director of YELLOW MOON COMPANY
Mike Strano
Founding Director of PHAT! Music & Entertainment Limited
- HEALTH BREAK
- Data & Insights
Francis Gachagua•Barnabas Muya
Francis Gachagua
CEO of OnePulse Kenya
Barnabas Muya
Audience Research Manager at IPSOS Kenya
- HEALTH BREAK
- Public Sector and NGO’s Marketing
Betty Ichan•Manwa Magoma•Joseph MuleiTrack 1 - Presentation on experiences of the Public Sector & NGO’s during COVID. Lessons learnt & what the future hold for this sector
Track 2 - Enhancing customer service in Public service as an enabler for Business
- Past public service: inefficient, incompetent, apathetic and corrupt public servants
- Public service delivery points: long queues, manual processes
- Current status: improved service delivery by embracing new digital technologies, while unlocking digital opportunities for businesses and the economy.
- The Digital Economy Blueprint with 5 pillars as foundations for the growth of a digital economy which are: Digital Government, Digital Business, Infrastructure, Innovation-Driven Entrepreneurship, Digital Skills and Values
- Digitization of Government Services
- How ICT is an enabler of business development
- Core role of Public Communications
Betty Ichan
Ag. Director – Marketing Support Services of Kenya Tourism Board
Manwa Magoma
Co-founder of Magoma & Beine
Joseph Mulei
Director, Department of Public Communications at MIIYA
- HEALTH BREAK