This is a past event. Registration is closed. View other Marketing Society of Kenya events.
Registration
Welcome and Introduction
Keynote: Emerging Trends And Opportunities
Ali Hussein Kassim

This session will provide insights into the changing landscape of marketing, and the potential opportunities that businesses may face in the future. It will focus on:

1. The impact of emerging technologies such as AI, machine learning, and automation on marketing, and how businesses can leverage these technologies to reach their target audience more effectively.

2. The role of data and analytics in marketing, and how businesses can use the same to make informed decisions about their marketing strategies.

3. The evolving preferences and behaviors of consumers, and how businesses can adapt to these changes to remain competitive in the market.

  • Ali Hussein Kassim (Serial Entrepreneur)

    Ali Hussein Kassim

    Serial Entrepreneur
Health Break
BREAK-OUT SESSIONS
Rosalind Gichuru•Joseph Choge•Grace Wandera

1. Innovations in Public sector Marketing and Advertising - Grace Wandera

2. Innovations in Fintech and its impact on Marketing - Rosalind Gichuru.

3. The role of data Analytics and customer insights in Manufacturing marketing - Joseph Choge

  • Rosalind Gichuru (Group Director Marketing & Communication of KCB Bank Group)

    Rosalind Gichuru

    Group Director Marketing & Communication of KCB Bank Group
  • Joseph Choge (Group Managing Director of Unga Holdings Limited)

    Joseph Choge

    Group Managing Director of Unga Holdings Limited
  • Grace Wandera (Deputy Commissioner - Marketing and Communication at KRA)

    Grace Wandera

    Deputy Commissioner - Marketing and Communication at KRA
Health Break
PANEL DISCUSSION: The Impact Of Digital Transformation On Marketing Strategies
Mary Gitari•Daniel Oseman•Andrew Lewela

The discussion will Feature a group of professionals from various marketing agencies sharing their insights and experiences related to marketing strategies, tactics, and trends. It will cover a range of topics, such as digital marketing, social media, branding, advertising, and consumer behavior. The experts will also share their perspectives on industry challenges, opportunities, and best practices for delivering successful marketing campaigns.

  • Mary Gitari (Principal Partner at Brand Spark PR)

    Mary Gitari

    Principal Partner at Brand Spark PR
  • Daniel Oseman (Managing Director of Kantar East Africa)

    Daniel Oseman

    Managing Director of Kantar East Africa
  • Andrew Lewela (CEO of Kenya Network Information Centre (KENIC))

    Andrew Lewela

    CEO of Kenya Network Information Centre (KENIC)