A look into the world of Marketing: Unpacking what Marketing is (the practical lens), its critical role to business success, marketing industry trends.
The impact of marketing through the pandemic: Focus on digital marketing & it's importance post Covid
Graham Villiers-Tuthill
Marketing & Innovation Director of East African Breweries PLC
Sally Kahiu
Head of Corporate Communications and Marketing at Kenya Association of Manufacturers (KAM)
Health Break
SESSION TWO Dr. Elishiba Muthoni Murigi•Joseph Kimotho
The impact of marketing through the pandemic: Having a finger on the pulse of the consumer (importance of research; data & insights) in line with fluidity of 'new normal'.
Marketing as a career : HR lens on marketing as a viable career to pursue. Includes knowledge & skills required for success including agility (how to adapt to constant changes in line with fluidity of 'new normal')
Dr. Elishiba Muthoni Murigi
Online Communications Manager at Kenyatta University
Joseph Kimotho
Founder and Managing Director of Frontier Marketing Ltd
Health Break
SESSION THREE Deepesh Jha
Building your personal brand: Networking, building self confidence, communication.
A Day in the life of…: Presentation from successful marketer on their journey, their successes, their challenges and how they have navigated them to thrive.
Deepesh Jha
Chief Creative Officer at SCANAD Africa
SESSION FOUR TOPYSTER MUGA
Mentorship for success: What is mentorship, role of mentor vs. mentee, benefits of mentorship (general & MSK mentorship program)
TOPYSTER MUGA
FOUNDER AND CEO of PROSPER INNOVATIONS
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